Create with us the new best place to Eat & Drink in your city

In the restaurant industry today, opening a new restaurant or giving new impetus to an existing one can be challenging.

As a consultant and restaurateur, Riccardo Giraudi and his team work daily with the largest hotel groups in the world, restaurant chains, casinos and cruise companies to support them in the creation of catering and hospitality offers, but also in the development of existing concepts, as well as front of house and back of house team training.

For these consulting projects, we follow trends, research and develop innovative concepts in the restaurant business but also turnkey gourmet products that are easy to prepare.

Our team is here to help your team design an exceptional experience, from prestigious fine dining to fast informal outlets, while including brand and concept design, architecture, menus, marketing etc.

Our motto is that every restaurant deserves its own exceptional 360° experience, to ensure a successful project.


Before the opening of the concept, our team undertakes to provide the following management support services (depending on your needs)


Food & Beverage direction and menu framework including signatures

  • Provisional budget
  • Kitchen and Bar equipment review
  • OS&E moodboard proposal
  • Strategy document
  • Architectural mood board



  • Development of the full menu with the possibility for the head chef to create 25% of the final menu. NB: the menu will be updated depending on the season and the best sellers three months after the opening.
  • Adaptation of the signature recipes for Lounge, Room Service and banqueting
  • Plating and uniforms guidelines, packaging, stationery, olfactive marketing, sound illustration guidelines, graphic chart in collaboration with the hotel/owner, Marketing (logo, typography, USPs storytelling, collateral, graphics, etc.) with the validation of the W and Owner team.
  • Creation of the wine list, cocktails and mocktails


Pre-opening support

  • Kitchen set up with the visit of our executive chef
  • Training in Monaco for the key food team
  • Training before the opening by our sommelier and barman consultants
  • On-site pre-opening training with the presence of 1 chef and 1 floor advisor
  • Assistance in the printed and digital communication (ads inside the hotel and outside), press release and goodies, social media guidelines, launch and advertising content, graphic content for group brochures, social media, web design, packaging
  • Providing master manuals (including the concept’s storytelling, training and recipes, suppliers list, F&B technical sheets, HR profiles and recommendations, marketing and press strategies, …) provision of SOPs. Product recommendations to work with your local supplier via procurement based on your product recommendations.


Weekly call for operating support (Food, Bar, Marketing)

Periodic quality control and re-training 3 times / year for 2-3 days every 4 months with our Chef and Floor advisor